Amount awarded: £1,874,010
Led by: Severn Trent Water
Partners: Consumer Council for Water, Hafren Dyfrdwy Cyfyngedig, Nectar 360 Ltd, Portsmouth Water, South Staffs Water and Cambridge Water, Spring Innovation Ltd
We have partnered with Nectar, the UK’s largest loyalty scheme and customer behaviour experts to develop a utility-sector first: using smart meter gamification to incentivise customers to reduce their consumption by awarding points for water-efficient behaviour. This can also drive lower water and energy bills for customers.
“This funding enables us to partner with Nectar to trial at scale and pace behavioural incentivisation to drive change in deep-set customer behaviours. This will support sector commitments to reduce water consumption to 110 litres per person per day by 2050, helping to protect the environment and ensure resilient supplies.” – Tanvir Razvi, Business Strategy and Development Manager, Severn Trent Water Ltd
